Description
- Establish and build your development infrastructure and development workflow for your website
- Create company brand and style guide to include logos, fonts, colors, and elements
- Install and customize theme to match company branding and messaging
- Wireframe and create mockups of website site structure and user flow
- Create lead generation components that are connected to the customer CRM
- Create company pages, location lookup, and individual location landing pages
- Write the copy explaining the, purpose of your program, how it can help the reader, state strong call to action
- Write client-side code to handle form, analytics, and marketing components
- Configure all 3rd party integrations, optimization, and SEO tools and plugins
- Cross-device/Browser compatibility, funnel components, tracking, lead delivery
- Document tech specs and processes for implementation/deployment and ongoing maintenance
- Launch and transition website to new WordPress website
- Track and monitor post-launch performance metrics
